Service 94 is Stagecoach West's killer bus route.

Operating at up to 6 buses per hour between Cheltenham and Gloucester, the direct route via Staverton has served the economy of the region since 1921.

Complemented by the half-hourly X94 limited stop service and weekend night service N94, 94 now has the benefit of brand new low floor buses.

Traffic Commissioner Philip Brown launched Stagecoach West's quality bus partnership on 8 May 2004.

To celebrate the Quality Partnership and the investment in low floor double decks, between 1210 and 1710 from Cheltenham, Stagecoach operated alternate journeys with heritage vehicles, some of which had been specially PSVed for the purpose. This gave the public an impressive 20 minute heritage service.

Nine of 10 brand new Transbus Dennis Tridents with Transbus Alexander ALX 400 super low floor bodywork started service on 8 May 2004, although in truth four had been on the road beforehand. All vehicles are "04" registered. This represents an investment of some £1.2 million. The tenth vehicle will be used on the 41 between Cheltenham and Tewkesbury, owing to Kickstart funding.

Passenger growth in the last year on the 94 and X94 is reported at 12.5 per cent.

In conjunction with ACIS, Gloucestershire County Council has undertaken bus priority and real time information, plus adjusting bus stop kerb heights. This is often viewed as unspectacular but accounts for significant money.